Every Day He’s Trufflin’: The Rise of The Dolores Park Truffle Man

The Rise of The Dolores Park Truffle Man
Patricia Chang for EATER San Francisco

Do you know the Truffle Man, AKA Trevor, who hangs in Dolores Park? Of all the things I could tell you about him, I’ll start with something you probably wouldn’t guess: he loves clay so much, he used to cut classes in high school just to have more studio time. That’s how his truffle idea was born almost 15 years ago. And up until a few years ago, he funneled all money into maintaining his ceramics studio.

Firing a kiln is not cheap. We’re talking thousands of dollars a month just in electricity costs. I can relate—I myself have struggled to keep my kiln going. When you love clay, you’ll do anything to keep doing it. Trevor took up carpentry, hoping to get work in the industry, and being the creative perfectionist he is, he got so good at building he began to design his own furniture. Trevor even caught the attention of some local restaurateurs who wanted custom pieces.

And his craftiness didn’t stop there. His girlfriend at the time, who worked for a professional chef, taught him how to melt chocolate. He instantly saw an opportunity, and a few weeks later he made his first trip to Dolores Park. Today, The Truffle Man brand is on the rise. After 11 years of creating and selling over 2,000 truffles a week, he is 100% invested in building his company. We joked that soon his products will be selling at Barneys New York or in London’s posh Harrods. People love his truffles. And with flavors like Jamaican Rum and Salted Caramel, how can they not? A fan made him a Yelp page, and Apple maps even added him as an attraction at Dolores Park.

After talking about all that goes into making these truffles (I even got a lesson on tempering chocolates) and the struggles to keep up with changing laws and obtaining permits, I asked Trevor one final question: “What do you want people to know about The Truffle Man?” He smiled thoughtfully, then replied, “How immensely grateful I am. Even vending outside at the San Francisco Ballet, standing among men and women in formal attire, I was so well received. Even the folks who did not partake were still stoked to see me catering to them.

Trevor continues his legacy to this day, building a brand called “Truffle Man” that is available for adult use at all of the finest Bay Area Dispensaries!

The Rise of The Dolores Park Truffle Man
Patricia Chang for EATER San Francisco

truffleman.comInstagram: @truffle.man


 

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